Event: ETHGlobal Prague
May 30 – June 1, 2025
Booth idea, result and feedback
Challenge
Visual concept for a stand and souvenirs from idea
to implementation: booth, swag, souvenirs, uniform
My role:

  • Concept idea
  • Style analysis
  • Design process
  • Art-direction
  • Print- ready files control

Design process:

  • Research
  • Hypotheses
  • Branding Blockscout mascot style for this event only
  • Booth
  • Souvenirs ideas and design to hand out at a booth or hackathon
  • Stickers
  • Uniform for Blockscout team
  • Social media images for Blockscout blog
  • Other social media (TG channels ; Twitter; …)
  • Prize Pool images for hackathon
  • Summary and feedback
1. Research
Location
  • Prague, Czechia
  • https://ethglobal.com/events/pragma-prague#schedule
  • Season: summer (+23°)
Goals and MissionsETHGlobal Prague is a hackathon organized by ETHGlobal, set to take place from May 30 to June 1, 2025, in Prague, Czech Republic. The event aims to bring together developers to experiment with cutting-edge Web3 technologies, develop innovative ideas, gain knowledge in the crypto space, expand professional networks, and contribute to building a decentralized future for the internet.

Blockscout's role in ETHGlobal events is to support participants by providing its tools, sponsoring prizes, and offering educational resources, fostering innovation and the integration of open solutions into the blockchain ecosystem.

Blockscout's mission is to transform the traditional approach to blockchain explorers by offering open and universally accessible tools for blockchain exploration. As a leading open-source block explorer for all Ethereum Virtual Machine (EVM)-compatible networks, Blockscout strives to ensure transparency, decentralization, and data accessibility for all users and developers.

Thus, Blockscout’s mission is focused on creating a transparent, accessible, and community-driven blockchain ecosystem where every user can effectively interact with decentralized technologies.
Experiences of other companies: swag, booths, rollups, creative ideas, …
  • Companies - meetings with partners and investors
  • Speakers - company promoter
  • IT Web3 Specialists - hackathon experience and win a prize
2. Ideas to discuss
  • Blockscout Citadel concept
High in the clouds, above all continents and worlds, lies the сitadel of Blockscout — a unique center of knowledge and technology. Here, amidst the powerful clouds, live various tribes: developers, researchers, designers, and managers. These tribes are united by a single goal — the exploration and creation of a perfect, open blockchain explorer that supports all blockchain networks compatible with the Ethereum Virtual Machine (EVM).
The Citadel is divided into several sectors, each a corner of incredible innovation:
  • the code sector,
  • the design sector,
  • the knowledge sector,
  • the applications sector,
  • the contracts and tokens sector,
  • and the transactions sector. These areas, like living organisms, interact and evolve, creating a unified ecosystem.
  • The Royal Capybara: The Noble Code of Blockscout
It is relevant to the location, and I think easy to work with. I can see our chubby capy geting the royal treatment in the images. Maybe even play around with some classical paintings from that era. Not sure what to do with merch though

  • Capybara Lab
A futuristic Capybara scientist-developer in a light suit stands in the center of a crypto lab. The Capybara is surrounded by glowing cubes and balls. In the background are monitors on which the program code is visible.

3. Approved concept: we decided to combine the idea
of ​​a citadel and a royal theme
4. Mockup vs reality
5. Feedback
The concept was a hit with the event participants.
The CapyKing theme went off without a hitch!
Everyone was thrilled. Even Vitalik Buterin noticed.

We attracted a lot of attention and partners, which had a positive impact on brand recognition.

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E-mail: tatyana.gladilina@gmail.com
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