Event: ETHGlobal Bangkok
Booth idea, result and feedback
Challenge
Visual concept for a stand and souvenirs from idea
to implementation: booth, swag, souvenirs, uniform
1. Research
My role
  • Concept idea
  • Style analysis
  • Design process

Location
  • Thailand, Bangkok - Queen Sirikit National Convention Center
  • https://ethglobal.com/events/bangkok
  • Season: winter (+25° / +30°)
Experiences of other companies: swag, booths, rollups, creative ideas, …

  • Companies - meetings with partners and investors
  • Speakers - company promoter
  • IT Web3 Specialists - hackathon experience and win a prize

Blockscout's role in ETHGlobal events is to support participants by providing its tools, sponsoring prizes, and offering educational resources, fostering innovation and the integration of open solutions into the blockchain ecosystem.
2. Concept: Huge Capyscout in Bangkok
Recognizable traditional elements of the country + attracting attention to the stand with something unusual.

In Thailand, they love capybaras, and we decided to attract the attention of participants with a large, three-dimensional figure of a capybara. The stickers, we revealed Thai themes: Thai boxing, tuk-tuk, Thai noodles.

The process of finding the right PROMT via Midjourney ...
3. Approved concept of the statue 3D model
PROMT:
"A 3D rendered capybara wearing a blue sweatshirt. The capybara has brown fur, a small black nose, and is wearing black sunglasses. The background is a solid beige color. The capybara is standing with its hands in its pockets and has a slightly smug expression"

We ordered the development and implementation of the 3D model from the agency.
4. Mockup vs reality
5. Feedback
The idea of ​​using the capybara statue worked very well!
  • Best swag
  • Most swag
  • Best statue
  • Best capybara
  • Most submissions
  • Only pool prize afaik
  • Only explorer
  • Etc etc
Misses:
  • There were a lot of people in dark clothes at the event. Our team blended in with the crowd in dark T-shirts.

  • The lighting in the room was weak and the dark booth lost out to the bright competitors, although it contrasted well with the yellow color of the roll-ups

Thank you! 💜


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E-mail: tatyana.gladilina@gmail.com
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