Event: ETHGlobal Bangkok Booth idea, result and feedback
Challenge Visual concept for a stand and souvenirs from idea to implementation: booth, swag, souvenirs, uniform
1. Research
My role
Concept idea
Style analysis
Design process
Location
Thailand, Bangkok - Queen Sirikit National Convention Center
https://ethglobal.com/events/bangkok
Season: winter (+25° / +30°)
Experiences of other companies: swag, booths, rollups, creative ideas, …
Companies - meetings with partners and investors
Speakers - company promoter
IT Web3 Specialists - hackathon experience and win a prize
Blockscout's role in ETHGlobal events is to support participants by providing its tools, sponsoring prizes, and offering educational resources, fostering innovation and the integration of open solutions into the blockchain ecosystem.
2. Concept: Huge Capyscout in Bangkok
Recognizable traditional elements of the country + attracting attention to the stand with something unusual.
In Thailand, they love capybaras, and we decided to attract the attention of participants with a large, three-dimensional figure of a capybara. The stickers, we revealed Thai themes: Thai boxing, tuk-tuk, Thai noodles.
The process of finding the right PROMT via Midjourney ...
3. Approved concept of the statue 3D model
PROMT: "A 3D rendered capybara wearing a blue sweatshirt. The capybara has brown fur, a small black nose, and is wearing black sunglasses. The background is a solid beige color. The capybara is standing with its hands in its pockets and has a slightly smug expression"
We ordered the development and implementation of the 3D model from the agency.
4. Mockup vs reality
5. Feedback The idea of using the capybara statue worked very well!
Best swag
Most swag
Best statue
Best capybara
Most submissions
Only pool prize afaik
Only explorer
Etc etc
Misses:
There were a lot of people in dark clothes at the event. Our team blended in with the crowd in dark T-shirts.
The lighting in the room was weak and the dark booth lost out to the bright competitors, although it contrasted well with the yellow color of the roll-ups